Celia Lerman’s article, “EU-Mercosur Trade Agreement Increases Protection for Trademarks and Geographical Indications” was just published in the INTA Bulletin (September 15, 2019 Vol. 74 No. 16). Enjoy reading it […]
Connecting Two Regions
The focus of the my career since I was 21 has been connecting Latin America and the United States, two cultures that I understand on a deep level. On the Latin American side, I grew up in Buenos Aires, was the valedictorian of the Di Tella Law School, I’ve been an associate at a law firm in Buenos Aires and have resolved complex international cases. On the American side, I received my Masters in Law from Stanford and lived in Silicon Valley, I was a research fellow at Columbia and lived in New York, I’ve been working with American companies for a decade — and, perhaps most importantly, my husband and two children are American.
Protecting your intellectual property starts long before filing any forms; a good strategy is the key, and a bad strategy can lead directly to failure.
Doing all the necessary paperwork requires an obsession with detail, dotting every ‘i’ and crossing every ‘t’.
Thinking like a businessperson is critical. Solutions are not about minimizing all potential risk; but instead about solving problems in a practical way to help clients achieve their business goals.
Being organized and responsive isn’t enough; you need to also follow through with the agencies, with the clients, with the other parties. My philosophy is to following-through until the matter is solved, and to be proactive to prevent new issues.
Responding Very Quickly
Responsiveness and constant communication that is not easy to find in Latin America.
Speaking both English and Spanish at a native level, I’m profoundly comfortable working in an international context.
My Legal Practice
(This is a continuation of Sitting for the California Bar as a Foreigner – Part 1.) Sitting for the California Bar as a Foreigner – How can I sit for […]
This announcement originally appeared on the Lerman & Szlak website. Celia Lerman, a founding partner at Lerman&Szlak, is scheduled to speak at the Legal Innovation Summit: A Morning Dedicated to […]
If you’re interested in my work, then please contact me!
+54 911 4076 0000