Legal Innovation Summit: A Morning Dedicated to Innovation
Celia Lerman, a founding partner at Lerman&Szlak, is scheduled to speak at the Legal Innovation Summit: A Morning Dedicated to Innovation.
Privacy in eCommerce and Marketing Seminar
Celia Lerman, a founding partner at Lerman&Szlak who counsel CACE in all legal matters in Argentina, will speak at the Privacy in eCommerce and Marketing seminar.
Article Featured in Intellectual Property Magazine: SaaS SOS
Celia Lerman, a founding partner at Lerman & Szlak, wrote an article published in a leading IP publication, Intellectual Property Magazine, focused on SaaS (software as a service) as a business model and all its aspects, including benefits and possible legal challenges.
Founding Partner Celia Lerman Interviewed by a Blog for Female Entrepreneurs
In this interview, Celia spoke about the importance of protecting your entrepreneurship. You can listen to the audio interview in Spanish here.
Celia Lerman Named Legal Mentor for Argentine Health Incubator Incubando Salud
We are glad to share that Celia Lerman has been named mentor of Incubando Salud. Celia’s addition to Incubando Salud builds on both Celia’s and on Lerman & Szlak’s core strengths. One of Lerman & Szlak’s verticals, Startup Services, is one of Celia’s area of expertise, having worked as counsel to 60+ startups in both Silicon Valley and Buenos Aires.
Facing 4 Legal Challenges Regarding Franchising
Contrary to a popular belief, a franchisee is not “purchasing” a franchise, but rather investing their assets in order to legally utilize a brand’s name, know-how and well-established marketing and distribution plans. The franchisor determines the terms and conditions of their relationships with the franchisees, as well as the interconnectedness, if any, of all the franchisees involved. Today, we delve into the four core legal challenges encountered in franchising.