About Celia Lerman

Celia Lerman is a lawyer in both California (California Bar & Master in the Science of Law, Stanford University) and Argentina (Universidad Torcuato Di Tella, valedictorian; LLM, Intellectual Property, from Universidad Austral, with honors). She is a partner at Lerman & Szlak, managing their intellectual property practices in Argentina & California. You can contact her here.

Celia Lerman Named Legal Mentor for Argentine Health Incubator Incubando Salud

We are glad to share that Celia Lerman has been named mentor of Incubando Salud. Celia’s addition to Incubando Salud builds on both Celia’s and on Lerman & Szlak’s core strengths. One of Lerman & Szlak’s verticals, Startup Services, is one of Celia’s area of expertise, having worked as counsel to 60+ startups in both Silicon Valley and Buenos Aires.

2022-08-30T13:52:24-04:00August 31st, 2018|0 Comments

Facing 4 Legal Challenges Regarding Franchising

Contrary to a popular belief, a franchisee is not “purchasing” a franchise, but rather investing their assets in order to legally utilize a brand’s name, know-how and well-established marketing and distribution plans. The franchisor determines the terms and conditions of their relationships with the franchisees, as well as the interconnectedness, if any, of all the franchisees involved. Today, we delve into the four core legal challenges encountered in franchising.

2022-08-19T21:01:26-04:00July 28th, 2018|0 Comments
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